And they are getting feedback at PK about whether to make it match the previous E mount lenses, or have a "classic" look i.e. match the M mount version.
Odd. Why would they not want their E mount lenses to look similar? I actually prefer the classic look with the chrome ring myself, but uniformity makes sense (and the chrome ring sometimes requires you to use a filter or a lens cap to avoid the possibility of reflections off it)