A half hour discussion with Justin Stailey on the design philosophy of the RF, so you nerds can stop arguing about which part of a webpage to read first.
1) The X100 was the main design influence (duh) "It's an X100 on steroids", weird, where did I hear this before
2) People want a 50Rii badly, and Fuji wanted to surprise and impress those people with something even smaller with more physical controls
3) Size is paramount as the first step for all compact Fuji cameras, extra features like IBIS will come later after developing appropriately small tech
4) Target market is photography enthusiasts, not pros (subtext: Leicatypes)
5) Justin is a man of culture who prefers 35mm to 28mm, and 28mm was picked because it's more in the "sweet spot" in terms of handholding without IBIS
6) The resolution of the camera is not meant to have every image taken at 102mp...it's to provide the creative freedom to play with aspects and crops in the field and know you're getting a good quality photo regardless
7) Fuji cameras are made by image makers for image makers, they are always trying to balance "market standards" and unique features to bring joy and engagement to image making
Mar 21, 2025 at 08:57 PM
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A half hour discussion with Justin Stailey on the design philosophy of the RF, so you nerds can stop arguing about which part of a webpage to read first.
1) The X100 was the main design influence (duh) "It's an X100 on steroids", weird, where did I hear this before
2) People want a 50Rii badly, and Fuji wanted to surprise and impress those people with something even smaller with more physical controls
3) Size is paramount as the first step for all compact Fuji cameras, extra features like IBIS will come later after developing appropriately small tech
4) Target market is photography enthusiasts, not pros (subtext: Leicatypes)
5) Justin is a man of culture who prefers 35mm to 28mm, and 28mm was picked because it's more in the "sweet spot" in terms of handholding without IBIS
6) The resolution of the camera is not meant to have every image taken at 102mp...it's to provide the creative freedom to play with aspects and crops in the field and know you're getting a good quality photo regardless
Mar 21, 2025 at 08:33 PM
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