highdesertmesa wrote: 1bwana1 wrote:
Leica's entry level strategy is used Leicas. They support that market in many ways. This robust used market enables its customers to upgrade and enhances the brand heritage. It is working well.
I don't think that's a viable long-term strategy, especially with luxury brands like Hasselblad reducing prices on their current generation bodies.
It has been working brilliantly for a long long time...
Like Rolex is now doing I can see Leica expanding to a certified pre-owned program in bothe it's flagship stores and independently owned botiques. Maybe a good use of well trained technicians in low cost markets.
Jun 05, 2026 at 12:31 PM
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highdesertmesa wrote: 1bwana1 wrote:
Leica's entry level strategy is used Leicas. They support that market in many ways. This robust used market enables its customers to upgrade and enhances the brand heritage. It is working well.
I don't think that's a viable long-term strategy, especially with luxury brands like Hasselblad reducing prices on their current generation bodies.
It has been working brilliantly for a long long time...
Jun 05, 2026 at 12:28 PM
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